![]() ![]() This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Key Benefits of cardboard counter displays at a glance The opposite is also true – in that being made from corrugated cardboard, the countertop display units can be easily disassembled and recycled once the promotion has finished. However, clever design allows for easy assembly in store by shop staff, and the CDUs can be created in a such way as to help with correctly merchandising them as well. This means that not only can they accommodate specific amounts of products (and even different products within a range), it also means they can be adapted to fit where space is limited.īeing produced from corrugated cardboard also means the CDUs can be flat packed, reducing shipping costs to store. Using cardboard counter display units can address the majority of these issues.įirstly, it is possible to manufacture your CDUs to completely custom sizes. Barriers to this include lack of space, the amount of effort involved in setting up promotions, and the burden of disposal of the cardboard POS at the end of the campaign. It can often be difficult to get retailers and stockists to adopt marketing and promotional materials. The durable nature of the corrugated material also means they are long lasting and can be used as permanent feature in your own or your stockists retail stores.Īnd finally, you can also choose to design and manufacture coordinating FSDUs (free standing display units), pallet displays, dump bins and even specific product packaging (such as hang tab boxes), ensuring consistency across your marketing and sales campaigns in different retail spaces. This makes cardboard counter displays perfect for product launches, as well as seasonal promotions or products (e.g. Of course, any printing included can be a perfect match for your branding (matching pantone or spot colours) as well as providing a consistent appearance alongside your other printed packaging and promotional collateral (such as FSDUs, shelf ready packs etc.). Using a range of styles and structural designs – which can be tailored to your products and / or the available space – alongside striking print, CDUs can be highly successful in capturing attention and driving brand recognition. These small display units are ideal for displaying smaller products and items that can often be purchased in addition to the main items the consumer visited the retailer for. Also commonly referred to as CTUs (counter top units), cardboard counter display units (CDUs) can be a great way to take advantage of consumers impulse purchases at the point of sale. ![]()
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